Role of Appetitive Motivation and Sex Differences in Inhibition Response to Food Cues
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Abstract :
Appetitive motivation is the drive to eat to obtain pleasure in the absence of hunger. The present study aimed to compare women and men with high and low appetitive motivation in terms of inhibition to food cues. Utilizing a causal-comparative design, fifty-nine healthy and normal weight students with high and low scores in the Power of Food Scale (PFS), who were selected from 1300 students, performed a go/no-go task of food and non-food related pictures to measure inhibition. Factorial ANOVA showed that women with high appetitive moti-vation had higher commission errors in expo-sure to food pictures than non-food pictures. Decreased inhibition in women with high appetitive motivation could be the result of food cues that overstimulate appetitive motivation. -